About Us

So what's it all about?

In a nutshell - we are trying to reduce road traffic casualties by encouraging as many people as possible to stop being distracted by their mobile phone whilst driving.

What can you do for us?

The answer to that is simple. We don’t want your money, we are not asking for you to undertake a strenuous task … all we want you to do is to paint your thumb to show your support and help us to spread the My Red Thumb message - Don't get distracted by your mobile phone when driving.

Wouldn’t it be amazing as you walk down the High Street if you saw lots of like-minded people with red thumbs?

Is this you?

You might be thinking, "Really? Why would anyone ever try and use their phone whilst driving it’s such a dangerous thing to do!"…. if this is you, great, help to encourage others to think like you by pledging your support and painting your thumb red. When people ask you about your single digit paint job tell them all about the campaign and encourage them to do the same.

...or is this you?

Alternatively, if you are thinking, "Actually, yes that is me. I do use my phone when I am driving - but not very often - and if I do I am really careful"- then this campaign really is for you. If you need some convincing that using your phone whilst being ‘in control’ of a tonne of metal is not a good thing to do - take a look at Andrew's Story.

Is it really that bad to use a mobile phone when driving?

A lot of research shows that using a hand-held or hands-free mobile phone whilst driving is a significant distraction, and greatly increases the risk of the driver crashing.

Drivers who use a mobile phone whether hand-held or hands-free:

  • are four times more likely to crash injuring or killing themselves and/or other people
  • are much less aware of what's happening on the road around them
  • fail to see road signs
  • fail to maintain proper lane position and steady speed
  • are more likely to 'tailgate' the vehicle in front
  • react more slowly and take longer to brake
  • are more likely to enter unsafe gaps in traffic
  • feel more stressed and frustrated

Using a hands-free phone while driving does not significantly reduce the risks because the problems are caused mainly by the mental distraction and divided attention of taking part in a phone conversation at the same time as driving.

Remember it isn’t just speaking – texting and using smartphones can be even more distracting than talking on your phone.

What are the consequences?

Many drivers think of the punishments in terms of getting caught and the legal ramifications. We would like you to give more thought to what is safe, not just what is legal. The consequences could be being involved in a collision, being injured or worse still having to live with the consequences and the knowledge that you have killed or injured someone,

In terms of the legal punishment the law changed in March 2017. If you are caught it’s a £200 fine and Six points - this means that if you are within the first 2 years of passing your test you will lose your license and have to retake your theory and practical tests again!

If you cause an accident and kill someone you are likely to go to prison

Police will check phone records when investigating a fatal collision or serious injury


The Law

Hand-held Phones
It is illegal to use a hand-held mobile phone or device while driving. This includes sat-navs. It is also an offence to “cause or permit” a driver to use a hand-held mobile phone while driving.

Hands-free Phones
It can be illegal to use a hands-free phone while driving. Depending upon the individual circumstances, drivers could be charged with ‘failing to have proper control of their vehicle’.


What Now?

If hearing about the My Red Thumb campaign has left you wanting to know more about how to be safe on the road you can find lots of useful information on these websites.




Where it all started
Show your support